For any modern shopping center, the facade lighting design is one of the main tools in the battle for the client. The illumination of the facade helps the object find a unique image that is fixed in human memory. The architectural and artistic lighting on a commercial building motivates to pay attention, go inside, spend time with pleasure, and most importantly, buy.
In 2019, lighting for the "Mozhaisky Dvor" shopping center was implemented using RADUGA equipment. Previously, the center operated without lighting and was significantly inferior to its competitor - another shopping center located nearby, but decorated brightly and coolly. The light design for "Mozhaisky Dvor" should not be less expressive. That's what's interesting. “Mozhaisky Dvor” is located at the exit from the Mozhaisky Highway, and the lighting had to be implemented in such a way that it would not interfere with motorists or harm the movement of cars. And at the same time, the task is to make it attractive and selling. It should be viewed from afar to attract people's views. The order for the production of equipment was voluminous. The total area of the building is 67,044 m2 (4 floors and ground level). The building has a simple rectangular shape, with separate façade cells. It was decided to highlight the entire contour. The idea is to emphasize the geometry of the building.
To implement the idea, about 4.5 thousand PIXEL v1 pixels were installed on site. And in addition to them, linear contour lamps SOLIS were chosen, which are installed on the facade. By the way, the facade of the shopping center is light. Therefore, during the day the lighting should remain invisible. How did you achieve this? Each pixel line is mounted in a profile and painted exactly in the color of the facade. If you look at a building during the day without knowing that lighting equipment is installed here, you won’t even notice it. What else was interesting about the project? Before the lighting was implemented, a media screen was installed on the "Mozhaisky Dvor" building. Accordingly, the backlight had to be designed so that it would look as harmonious as possible with this screen. And pixels were perfect for solving this problem. The desired step and several colored contents were selected. The serious commissioning work has been performed. As a result, on the facade of the building you can observe a variety of light patterns, flickering and play. In short, the customer’s wishes for the lighting to look inconspicuous during the day and impressive at night were implemented. The idea of illuminating a shopping center was implemented using RADUGA equipment. At night, we received a bright, rich, dynamic light picture that looks impressive and stylish.
